Aggressive business card marketing is not about giving your business cards to everybody you see. Your card should have a new, fresh use, a modern design or something different from the one, the general contact information is printed on.
To make your business card exclusive, you may try to design the cards taking into consideration these unusual uses:
- Make something new than a business card on business card-sized cardstock.
- You have seen loyalty cards for “purchase 5— get one free” offers; you may try the same variant.
- Print a usual buyer card or other offer on your cards. The card itself may
serve as a coupon for a consultation at no charge, a reduction or a free present when a person buys something.
- Do not forget to point out the expiration date on your business cards. - Add a short questionnaire to your cards.
- Give an inducement for people to give the card back with the answers—they will get a present or reduction only for giving answers to several simple questions. Then hand them out a new card comprising your contact information.
- Other things you could print on the card-sized cardstock embrace: name tags, tickets to an event or small greeting cards that you could attach to a present.
- It is usually pleasant to handwrite a personal note when making use of them as greeting cards. A simple “thank you” or “best regards” may be of great importance. Or you may announce a particular occasion and attach the cards to all your correspondence.
- Let you business card be a referral card for your company or group. That will help you to invite your potential customer to the next meeting or to present the company to them. On the front side, print a form to fill in the place, date and time. On the reverse side, incorporate a short outline of the group.
- Turn small greeting cards into appointment cards. On one side you may place your contact information and the logo. On the other side, leave some space to fill in the time and date of your client’s next appointment.
They will preserve it in their wallet or card-holder and will constantly have your information at hand. You might also add a map of your location on the reverse side or guidelines on how to come to your office.
Whatever you select to do, you should bear in mind that small business cards may be extremely influential if you use some creativity.
| 
