However, it is not usually possible to create absolutely new and advanced business card. A lot of network marketers are limited to the usage of company-developed cards or just have no enough funds to change their current card supply. Luckily, the way you introduce your card has much greater impact on the sales you perform than the car design itself. For instance, giving your card with both hands is an easy, cost-free strategy that still has a huge psychological effect.
 There are a great number of means to succeed with your business cards if you are still attentive to the possibilities. Certainly, not all of them are proper for each person, business, situation or conditions. Here presented several ideas to help you improve your business cards:
• Think about exchanging business cards with equally thinking businessmen via marketing networking groups. • Introduce yourself with your business card. Give your card to the receptionist at the office of your doctor, the hostess at the restaurant or the technician at the motor vehicle repair station. • Attach your business card to all correspondence. Include them when you return leased goods… anything from appliances to videotapes to cars (particularly if it is an extravagant model.) • Write your name or leave a short message (for example, “Nice to meet you” or “Best regards”) on the front side of your card. Actually, anything you may invent to make your business card more individual is advantageous. • In case you have not printed the cards with the information on the back, you may do this later with the help of address labels. You may apply labels even to provoke interest (for instance, “I hope you have what is needed to succeed in my business, once you are ready to change your career, call at this duty-free number.”) • In case it is difficult to find an appropriate moment to present your business card to somebody you feel would be a great partner, ask for his card. (Actually, ask for a few ones. Tell them you want some additional cards to hand out to people you know.) Thus, they will ask for your card in their turn.
Besides, what you do with business cards you get from others will significantly influence your success. How would you consider about having business with somebody who didn’t even looked at your card, but only put it into his pocket or purse? Here are several hints on what to do with business cards you receive: - Handle them with respect. Take a few looks at them and place them carefully to a good-looking business card holder. - Put notes on the back side of the cards given, like date, event, interests, characteristics of the supplier, kind of information you should send, etc. - Do this immediately not to forget. (When you want to be tactful about making notes on the back of just received business cards, excuse yourself to go to the restroom. Get locked in the booth and write.) - Rate potential customers “A”, “B” or “C”, where “A” being a hot customer and “C” a neutral lead. Write down the rating on the back of the card. - Create a system for keeping and collecting business cards and file them the way you prefer (by the name of a company, person or industry.) - Create helpfulness by carrying a supply of your best partner’s cards. Put a label to the back that comprises “Referred by…” Present them to potential customers. They will welcome the referral and remember you as a responsive and supportive contact.
|