• Create your card easily readable: make high contrast between the background and the
typeset. Light background with black typeset is much better.

• Be certain that all pieces of information on your business card are printed in a quite big font to be simply read.

• Have your business cards with you all the time. Keep a number of them in your car, home, office and your business card holder.

• When handing out your business cards, give a few of them at one time, so that that person could give them out to other people.

• Attach your business card to all your correspondence. People might throw away the letter, but will frequently preserve the business card.

• Make use of the back of your business card to include more information: specific offers, checklists, timetables, etc.

• Include a business card to every present you send, instead of simply a card with your name on it.

• Don’t hand out your business card too fast. It may seem forceful. You should start a conversation with your potential client first. For instance, you may ask them what they do. This will frequently inspire them to give you their business card. It will be a great moment to present them yours.

• Avoid giving your card in situations when a lot of people are handing them out to your potential client. Find a moment when you can capture your potential customer’s attention.

• If you have a cell phone number or a direct number not indicated on your card, write it down at the reverse side of your business card prior to giving it and tell your potential customer that you are giving them your direct phone number. That will make your card more significant and less prone to be lost or thrown away.