Sizes
There are two standard sizes of visiting cards: American size and Business size. American size is 92 X 54 mm.  The customer can choose between horizontally or vertically designed cards. Usually it is necessary to left 2-3 mm space from the border of the card.
Impressions
Depending on the type of a card and its cost different colors are used. Multicolored business cards cost more then one-color cards. Formal business cards usually use single color or maximum two colors. The type of printing is also important. If the customer decided to use the photograph for the card then it goes for offset printing. If it is more of a text with no continuous toned graphic it goes for screen-printing.
Fonts
The choice of font depends on the type of the card. Formal cards like the card of lawyer, doctor etc. require Times New Roman or Arial fonts. Using script fonts, properly adjust the distance between the characters by loosing the tracks. Bold and thick fonts are usually used for company title. The smallest size has Address font.
Spacing
Generally a formal business card should be simple with good amount of white space. If a lot of things are added, the card can become too littered. Short cuts are used with the purpose of saving the space i.e. Rd for Road etc. The content of a business card should be short and precise. If the customer desires to emphasize the address, horizontal line can be drawn above it. If there is used more than one address it can be separated with the vertical line.
Backgrounds
There are a lot of different types available in the market. It can vary from simple card to plastic coated and pearl finished stuff. Entrust to a designer to choose the proper combination of the color, which can stand out with particular background.
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