Designing a business card you’ll have to decide whether or not to add a photo, a logo, graphics or other non-text element. Effectiveness of these additions depends on where your cards will be distributed and who will be receiving them.
You may attract new customers to your business with the help of a business card. Designed in the right way card is actually a small billboard.  Such business card should be colorful, readable, and clear about the primary service and benefits of your business.
If you plan to give your cards to existing customers or to colleagues, add some expanded contact information or additional store locations. There is no sense to tell them once again what you do.
Photos, logos and graphics may increase attraction of your business card or on the contrary to prevent prospects from doing business with you. When deciding to add graphic to your card or no, consider its advantages and disadvantages.
The benefits of Photos:
- Name/Face identification
If you have a unisex name or a name that may be unfamiliar to the recipient, send a business card with a photo. It may also help when you contact with someone on the phone or via email and plan to meet this person.
- Inspire confidence
"Relationship" businesses such as real estate, counseling and public speaking require a great deal of trust and confidentiality. Photos on business cards can help prospects to get acquainted with you in a non-threatening way.
- Stimulate interest to a card.
The Disadvantages of Photos:
- People make judgments on the way others look.
It’s human nature to judge other people according to their appearance. Everything matters: your gender, age, race, dress and the expression on your face.
- Photo shows your business card’s “age”
You’ll have to change business cards frequently otherwise you not to look old-fashioned.
Including photo to a business card is expensive
If you still want your photo in your card, don't skimp on it. The quality of photos has influence on your image and only a professional photographer will make worth picture.
Logos
Logo is a character of your business and can help customers to differ your company from others. As almost every element of your image it also should be designed by a professional.
Other Graphics
It’s better not to add generic clipart to your business card. Prospects might think that you’re in business for the short period and can’t afford quality artwork.
Monogrammed initials and other meaningless graphics may make your card more recognizable, but they don't put information or give prospects a reason to call you. Color Backgrounds
Colorful background is an effectual way to make your business card more appealing. But remember that the text and the background should compete with each other. Besides different colors have different impact on human emotions.
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