Orange
Orange seems to be one of the hottest of all colors. Orange includes some of the nuance of red, mollified by the merry hue of yellow. In graphic technique, it could present a frivolous, comical and cartoon-like feeling, that’s why it's not a perfect alternative for transmitting a grave message.
Orange, as well as red and yellow has been revealed the ability to influence deeply on the autonomic nervous system, which provokes the appetite.

The most lovely word associations present the lighter gradations of orange; these are saffron, apricot, coral, and honey dew colors. These subdued shades are satisfying the refined tastes and very attracting to the high-quality or abundant market.

It may be applied as warning signals because of its fluorescent properties. Orange reminds us autumn, pumpkins and Halloween. It is associated with stability, warmness, delight, cheerful mood, flame, and is required attention.
• In Ireland orange is considerable for religion (Protestant).
• Orange is associated with sweet taste of the fruit that has its name.
• In Mexico and India it is one of the most pleasant colors.
• Fast food restaurants use it because of its appetite-provoking feature

Purple
Purple symbolizes sovereigns, religion, dignity, ritual, secrecy, renovation, intelligence, enlightenment, malice, haughtiness, sorrow. Purple is believed an exotic color. The Egyptian queen Cleopatra adored purple. To acquire one ounce of Tyrian purple hue, she demanded her lackeys to saturate 20,000 Purpura snails for 10 days. Today purple is an ultramodern color intending for original individuals.
• Purple mantles are a symbol of power and position.
• Leonardo da Vinci considered that the energy of meditation rises 10 times when done in a purple light.
• When a child's room is painted in purple it facilitates to expand the imagination according to color theory.
• Richard Wagner created his operas in a room with hue of violet, his own color of stimulation.

Red
Red is the color that draws our attention the most of all. It is the hottest and most energetic color in the palette. From hostess gowns to sports cars to luminous advertisements, red provokes all kinds of appetites - it is true that red can factually switch you on.

Red can not be disregarded in print or at point of purchase. Contiguity researches and customer reaction notions indicate us that red means adoring, aggressive, exhilarating and active for the buyer. It's also seen as the most passionate of all colors.

When red shades are made deeper to shades of claret, they sustain the excitation of the red from which it arises. The customer answers to these wine hues as wealthy, sophisticated, and luxurious.

Stop signs, brake lights, stop lamps, and fire tools are all painted red because of its brightness. We associate red with love, valentines, danger, aspiration, tempo, might, aggression, annoyance, urgent situation exit signs, stop signs and blood.
• Red can cause a fight-or-flight reaction, increase blood pressure and make the heart beat faster.
• National flags are frequently colored in red.
• In China for example red is an emblem of carnivals and fortune and is applied in a lot of cultural rituals.
• In India red is associated with cleanliness.
• A red flag was a sigh for fight in ancient Roman.
• A "red-letter day" is one of the most significant and brings luck.