If you go to Japan on business, you need have double-sided business cards both in English and in Japanese. They display your possible counterparts that you are earnest and you appreciate and know their culture. That little endeavor on your part creates confidence and raises your chances for superb results.
Rules for Business Card Interchange:
1. Card exchange usually takes place at the beginning of the convention; be sure that you have sufficient amount of cards to hand out to everyone.
2. You should stand up when interchanging cards with people of higher status.
 3. When you face your business partner, give a little bow and pass your card (with the Japanese side upwards!) either with both hands or with your right hand. When accept a card from others, you should follow the same principle.
4. Hurry up to take a careful look at your partner’s card. You should like to utter his/her name and title to feel certain of right pronunciation. If you don’t understand definitely his/her position in the company, you may courteously request to explain it. In fact you would like to display your attention and esteem to the person.
5. NEVER put the card you were given into your back pocket!
• If you are handed a card in passing, then you can cautiously put it in your shirt pocket or in your purse or notebook.
• If you are settled at the assembly, lay the card carefully on the desk in front of you. Have a frequent look at it during the gathering in order to address your partner appropriately by his name. If there are a few people at the meeting and you were given several cards, line them up gently in front of you.
6. The Japanese people give out their business cards immediately. Don’t be behind! Hand your card to the person that you would like to hear from once again. You’re sure to collect much more cards while you stay in Japan than when you come back home.
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